How to create a great insight & its importance

In recent days, I have been busy with work, and the time for writing articles has been delayed irregularly. All night every night, but also full of harvest.
The so-called overnight stay is just an extension of the daytime working hours, in exchange for the blessing of thinking time. But it’s also very good. I always feel quite relieved to do what I like.

1. The basis of user insight is to keep consistent with the market’s feedback, and deviating from the market’s insight is meaningless;
2. Lack of necessary overall customer data, or use the wrong relevant analysis techniques to interpret the market, and draw conclusions that contradict the facts.
   Such cases are really alarming. After a high price, a wrong creed was issued and sought after. The damage caused by the application in the product line is sometimes subversive.
3. The data of each product line is closed and faulty, rather than unified, the results of the analysis lack coherence, and abnormal data cannot be discarded. On the contrary, the analysis at this time is empty.
4. Unable to balance the granularity of subdivision and dimension selection;
5. Cannot understand the nature of user insights, and are often satisfied with short-term, incremental changes rather than identifying the best market growth and positioning strategy through customer insights;
6. In the process, the lack of supporting human resources, and the generally low execution ability in the application of insight.

resources：

https://www.designkit.org/methods/create-insight-statements

https://medium.com/ux-data/insights-for-design-real-anecdotes-b84309a8fc40